UILabel getting added multiple times on UITableViewCell

I am having a UITableViewCell which is displaying data from a JSON Array consisting of Instagram Pictures. However the UITableViewCell is messed up in the sense that each corresponding Cell has the prior Cells data on top of it. Its more of a UI issue rather than actual web API issue. This issue can best be shown in a picture so I have provided one below Here is the code I am using:

   UITableViewCell *cell = [self.tableView dequeueReusableCellWithIdentifier:@"InstaCell"];
    cell.backgroundColor = [UIColor colorWithPatternImage:[UIImage imageNamed:@"Background.png"]];

    if (cell == nil) {
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:@"InstaCell"];
    }

    NSDictionary *entry = instaPics[indexPath.row];

    //
    // SETUP VIEWS
    //

    // Name
    self.nameLabel = [[UILabel alloc] initWithFrame:CGRectMake(73, 6, 192, 25)];
    [self.nameLabel setFont:[UIFont fontWithName:@"Helvetica-Regular" size:16.0]];


    // Profile Pic
    self.profilePic = [[UIImageView alloc] initWithFrame:CGRectMake(10, 6, 50, 50)];


    // Date Label
    self.dateLabel = [[UILabel alloc] initWithFrame:CGRectMake(68, 29, 192, 21)];
    [self.dateLabel setFont:[UIFont fontWithName:@"Helvetica-Light" size:12.0]];


    // Like Button
    self.likeButton = [[UIButton alloc] initWithFrame:CGRectMake(68, 279, 18, 18)];
    [self.likeButton setBackgroundImage:[UIImage imageNamed:@"heartShape.png"] forState:UIControlStateNormal];
    [self.likeButton addTarget:self action:@selector(didTapLikeButton:) forControlEvents:UIControlEventTouchUpInside];


    // Comment Button
    self.commentButton = [[UIButton alloc] initWithFrame:CGRectMake(68, 29, 192, 21)];


    // Like Label
    self.likeLabel = [[UILabel alloc] initWithFrame:CGRectMake(40, 371, 50, 21)];
    self.likeLabel.font = [UIFont fontWithName:@"HelveticaNeue-Medium" size:14];
    self.likeLabel.textColor = [UIColor orangeColor];


    // Heart Icon
    self.heartIcon = [[UIButton alloc] initWithFrame:CGRectMake(20, 375, 14, 14)];
    [self.heartIcon setBackgroundImage:[UIImage imageNamed:@"heart.png"] forState:UIControlStateNormal];
    [self.heartIcon setTitleColor:[UIColor grayColor]
                         forState:UIControlStateHighlighted];
    [self.heartIcon addTarget:self action:@selector(didTapLikeIcon:) forControlEvents:UIControlEventTouchUpInside];


    // Comment Icon
    self.commentIcon = [[UIButton alloc] initWithFrame:CGRectMake(20, 395, 14, 14)];
    [self.commentIcon setBackgroundImage:[UIImage imageNamed:@"comment.png"] forState:UIControlStateNormal];
    [self.commentIcon setTitleColor:[UIColor grayColor] forState:UIControlStateHighlighted];
    [self.commentIcon addTarget:self action:@selector(didTapCommentIcon:) forControlEvents:UIControlEventTouchUpInside];


    // Comment Text
    self.commentText = [[UILabel alloc] initWithFrame:CGRectMake(-88, 370, 259, 40)];
    [[self.commentText layer] setAnchorPoint:CGPointMake(0, 0)];
    self.commentText.font = [UIFont fontWithName:@"HelveticaNeue" size:14];
    self.commentText.lineBreakMode = NSLineBreakByWordWrapping;
    self.commentText.numberOfLines = 3;
    self.commentText.textColor = [UIColor blackColor];


    // Location Icon
    self.locationIcon = [[UIButton alloc] initWithFrame:CGRectMake(73, 33, 12, 12)];
    [self.locationIcon setBackgroundImage:[UIImage imageNamed:@"location.png"] forState:UIControlStateNormal];
    [self.locationIcon setTitleColor:[UIColor grayColor] forState:UIControlStateHighlighted];
    [self.locationIcon addTarget:self action:@selector(didTapLocationIcon:) forControlEvents:UIControlEventTouchUpInside];


    // Heart Button
    self.heartButton = [[UIButton alloc] initWithFrame:CGRectMake(40, 465, 25, 25)];
    [self.heartButton setBackgroundImage:[UIImage imageNamed:@"heart.png"] forState:UIControlStateNormal];
    [self.heartButton setTitleColor:[UIColor grayColor] forState:UIControlStateHighlighted];


    // Comment Button
    self.commentButton = [[UIButton alloc] initWithFrame:CGRectMake(220, 465, 25, 25 )];
    [self.commentButton setBackgroundImage:[UIImage imageNamed:@"comment.png"] forState:UIControlStateNormal];
    [self.commentButton setTitleColor:[UIColor grayColor] forState:UIControlStateHighlighted];


    //
    // ADD DATA
    //

    // Set User Name
    NSString *user = entry[@"user"][@"full_name"];
    [self.nameLabel setText:user];

    // If no Caption
    if (entry[@"caption"] != [NSNull null] && entry[@"caption"][@"text"] != [NSNull null])            {
        NSString *caption = entry[@"caption"][@"text"];
        [self.commentText setText:caption];
    }else{
        NSString *caption = @"";
        [self.commentText setText:caption];
    }

    // Set the number of likes
    NSString *likesCount = entry[@"likes"][@"count"];
    NSString *likes = [NSString stringWithFormat: @"%@", likesCount];
    [self.likeLabel setText:likes];

    // Add Profile Image
    NSURL *imageUrl = entry[@"user"][@"profile_picture"];
    [self.profilePic sd_setImageWithURL:imageUrl completed:^(UIImage *image, NSError *error, SDImageCacheType cacheType, NSURL *imageURL) {
        self.profilePic.image = image;
        //Make the Profile Pic ImageView Circular
        CALayer *imageLayer = self.profilePic.layer;
        [imageLayer setCornerRadius:25];
        [imageLayer setMasksToBounds:YES];
    }];

    //NSString *latitude = entry[@"location"][@"latitude"];
    //NSString *longitude = entry[@"location"][@"longitude"];

    //if ([[entry objectForKey:@"location"] objectForKey:@"latitude"] == NSNotFound) {
      // NSLog(@"Contains Location");
    //}

    [self.commentButton addTarget:self action:@selector(commentButtonTap:) forControlEvents:UIControlEventTouchUpInside];
    [self.likeButton addTarget:self action:@selector(likeButtonTap:) forControlEvents:UIControlEventTouchUpInside];

    NSDictionary *instapic = [self.instaPics objectAtIndex:indexPath.row];

    // Comparator to determine if their are any videos availible 
    if (entry[@"videos"] != nil) {
        // Set Videos
        NSLog(@"there are videos: %@", entry[@"videos"]);
        CGFloat width = [UIScreen mainScreen].bounds.size.width;
        _playerView = [[GUIPlayerView alloc] initWithFrame:CGRectMake(10, 65, 299, 299)];
        [_playerView setDelegate:self];

        [[self view] addSubview:_playerView];

        NSString *urlstring = entry[@"videos"][@"standard_resolution"][@"url"];

        NSURL *URL = [NSURL URLWithString:urlstring];
        [_playerView setVideoURL:URL];
        [_playerView prepareAndPlayAutomatically:YES];
    }else{
        // Set Image
        self.instagramPic = [[UIImageView alloc] initWithFrame:CGRectMake(10, 65, 299, 299)];
        NSString *imageUrlString = entry[@"images"][@"low_resolution"][@"url"];
        NSURL *url = [NSURL URLWithString:imageUrlString];
        [self.instagramPic sd_setImageWithURL:url];

    }

    //
    // ADD ALL SUBVIEWS
    //

    [cell addSubview:self.commentButton];
    [cell addSubview:self.nameLabel];
    [cell addSubview:self.profilePic];
    [cell addSubview:self.instagramPic];
    [cell addSubview:self.dateLabel];
    [cell addSubview:self.likeButton];
    [cell addSubview:self.commentButton];
    [cell addSubview:self.likeLabel];
    [cell addSubview:self.heartIcon];
    [cell addSubview:self.commentIcon];
    [cell addSubview:self.commentText];
    [cell addSubview:self.locationIcon];
    [cell addSubview:self.heartButton];

    return cell;